It’s not just for writing novels; think about practical communication skills in the teleworking environment. Lisa Cron’s Wired For Story: The Writers Guide to Using Brain Science to Hook Readers From the Very First Sentence explains how to use the working systems of emotions, storytelling, memory, and the motivation and reward network to write a product that perceived by the brain as very important to explore. If your job requires a lot of email communication or writing up proposals and recommendations, imagine how more effective your writing would be if you targeted the brain’s science to influence the release of dopamine in the brain of the reader.
COVID-19 has caused communication frustration with a decrease in face-to-face communication. Many must solely rely on their ability to communicate via their skills of writing. Sometimes what you write to another makes sense to you, but when the person on the other end begins to read it, they perceive something opposite. Or they do not have a clear vision of your intent because the words you have written create very little activity in the brain. We write communications to people with a desired outcome or goal. When we develop our writing targeting the reader’s brain, mainly the unconscious information stored in the brain, we will create a more effective product that achieves the desired result. Lisa Cron shows us how to do this in her book Wired for Story. She describes how to use the science of the brain to hook readers into consuming what you have written like it’s a cup of water, desperately needed in a dehydrated body. She teaches how to influence the release of dopamine through our writing. We create the mind’s perception that what is being read is needed for survival. The reader’s brain will sense this need for survival for that which they are reading, and they will continue to read and be influenced by that which you had written.
